Response Post: Drake Doesn’t Do Interviews (Anymore)

I guess Drake isn’t doing interviews anymore.

Drake Done With Interviews

If you’re asking yourself “why?”, I’m in the same boat as you. I think we all know that Drake is not done with interviews. The dude is in the prime of his career, and he is going to all of a sudden stop doing interviews? Not logical. He’ll receive brief publicity over the fact that he’s not doing interviews anymore.

Apparently this is all stemming from a Rolling Stone interview that was recently conducted. The USA Today article mentions Drake’s cover spot being replaced by Phillip Seymour Hoffman. Now why was that? Oh, maybe because Mr. Hoffman spontaneously passed away and it made sense (cents as well) to put him on the cover. Not only did Drake lose his cover spot, but he claims that he was, god forbid, misquoted by Rolling Stone.

So let me get a few things “straight”.
1) Drake is mad he wasn’t on the Rolling Stone Cover because a recently deceased actor took his spot.
2) Drake was misquoted by the media (because that has never happened to anyone else, right?)
3) Drake is now done doing interviews.

Are you kidding me? How special are you? I get it, you’re a huge music star who enjoys the spotlight. Nothing wrong with that. But seriously, get some perspective for half a day. All this does for Drake is make him appear spoiled and selfish. But wait, any publicity is good publicity, right? Not when you’re already widely recognized by the demographic who you appeal to. He gains absolutely nothing from holding out on interviews.

Does Drake have a right to be a little put off by Rolling Stone? Sure. He was told he would get the cover and didn’t. Apparently he was misquoted, thus misrepresented. Its ok to be frustrated over that.

From a PR standpoint, Drake isn’t helping himself. Or is he? The entertainment industry revolves around staying relevant, and refusing to do interviews does not keep you relevant. Yeah sure, Drake is getting some publicity for this “no more interviews” stunt, but that publicity won’t last forever. So as soon as that ends, he cracks and does interviews again. And just like that, he stays in the media spotlight for an extended period of time. Instead of just getting the publicity of one Rolling Stone cover, he gets the publicity for not doing interviews + the publicity for when he caves and does interviews again.’

Milking every opportunity for the most publicity possible is how music stars stay relevant. Its one reason why “mainstream” artists sell more records. They’re in the spotlight more often, thus seeming more relevant. Is someone more inclined to buy a record of someone they’ve heard of, or haven’t heard of? I discussed this topic slightly more extensively in a previous post of mine.

So yes, Drake comes off as a spoiled and selfish celebrity, but he’s remaining in the media spotlight (Even though he called the press “evil”). Remaining in the media spotlight is critical for mainstream artists because the moment they seem “outdated” they don’t sell music. How long does a music career last when you stop selling your music? Not long at all. As long as they’re in the media spotlight, they’ll be selling music.


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