Part 1: My infographic tips.
I know, this isn’t music industry related. Before I elaborate on how this infographic could be changed into a music industry infographic, let me discuss what I’ve made for J452.
I love infographics because they are able to communicate nearly any message in a concise and visually appealing manner. They can be about any topic ranging from sports, coffee, beer and medicine. The possibilities are endless.
These are my tips you should keep in mind when creating an infographic.
1) Consistency. The more consistent an infographic appears, the more effective its communication will be. When you look at an infographic, the more effective ones look concise and organized from a distance. You want your infographic to appear as one cohesive work, not an overwhelming image.
2) Images over text. It is an infographic. So don’t be afraid to be image heavy. With that in mind, its not a photo collage either. Regarding your text, have your text aid you images, not the other way around. The graphics should make the infographic easy to understand, and the text should offer brief elaboration on your images.
3) Organization. Readers look at infographics from top to bottom. If their eyes have to jump across your infographic to understand your message, your infographic likely isn’t being very effective.
I found some tips right here:
Part 2: My infographic.
I looked at the first two yearsof these players’ careers to analyze their statistical accomplishments. Three of the players are two seasons into their NFL careers. Two of the remaining three are hall of fame bound, and the remaining quarterback, Joe Montana, is arguably the greatest quarterback of all time.
I wanted to see if there was a correlation between the first two seasons of a quarterback’s career and their overall career. After looking at their stats, I have come to the conclusion that the three young quarterbacks are on pace for at a minimum, pro bowl careers. Andrew Luck had more yards than Brady, Montana, and Manning in his first season. Wilson had a higher QB rating than other five QBs in his first two seasons. Kaepernick was 2nd in QB rating for his two first seasons, and had a completion percentage comparable to Brady, Manning, and Montana.
My infographic is trying to predict the future. Predicting the future is obviously impossible. It is quite feasible that one, two, or all three of these young quarterbacks falter at certain points of their career. Maybe they have a great first five years, and then fall off. Anything is possible in the NFL. But as for right now, these three young quarterbacks are on pace for pro bowl careers, if not hall of fame careers.
Now how does this translate to the music industry? Well, it doesn’t directly, but my infographic foundation could be carried over to the music industry. You could make an infographic comparing record sales of the 1960’s or 70’s with record sales of the 90’s or 10’s. You could use that infographic to compare the different in record sales of “Classic” music, with contemporary music. You could compare album advertising expenses with record sales. Use the infographic to display the different in advertising techniques. Today, there is the internet, social media, more TV usage, etc. There is a lot more visual stimulation via technology. In the 1960’s, ads were on the radio, billboards, and TV. There was no internet. There was no music streaming. It was a different world. Bands and musicians were dependent on being signed to a major label. Today, musicians can become international acts all on their own. They can make their own music and album artwork, and independently release it on the internet. (See: Macklemore)
Why did digital music sales decrease? Could this have been predicted? Were there any signs showing the potential for a sales decrease?
The point is, infographics like the one I made can be used to compare the present, with a foreseeable future. What sales numbers usually occur in the following year after an album sells 50,000 copies in the first week of release vs 500,000 copies in the first week? How have those results changed over the past 50 years? How does a quarterback’s numbers in the first two years of his career correlate with the rest of his career?