Two items of discussion here.
“Magna Carta Holy Grail” – Jay Z
& “Recess” – Skrillex
On March 11th, the grammy winning producer, Skrillex, released a new smartphone app. So what is special about this? Well, Skrillex hid a stream to his new and unannounced album, Recess, within the application. 36 hours after the application’s release, Skrillex came forward and announced that the locked folder on the application’s home screen was hosting his album. It was available for stream. The album release came out of the blue. Two weeks ago, there was speculation that a new Skrillex album was coming at some point, but no one knew when.
The application is a basic arcade style alien spaceship shooting game. Very simple, but effective. People can play a simple game while streaming Skrillex’s new album. I think this is a great PR move. Everything was done by Skrillex’s team, and you can listen to his whole album for free.
1) Free application.
2) Game & new album stream within application.
3) All done by Skrillex’s team. No external party’s influence.
Now, Jay-Z’s Magna Carta Holy Grail album release.
I think that picture sums up the problems with Jay-Z’s Magna Carta Holy Grail application release.
1) It makes Jay-Z look bad. It appears as though he “sold 0ut”. There is nothing wrong with taking an endorsement. However, given Jay-Z’s legacy, he should have made sure that endorsement wasn’t going to sell out his fan’s phone privacy. Jay-Z gets paid, his fan’s phones are the price.
2) The application didn’t work properly. If you’re going to have an exclusive album download via an app, the app has to work.
3) The album came off as an advertisement for Samsung, not a Jay-Z music release.
Lesson: If you’re going to release your album/song via an app, make sure it works. Skrillex’s app has had no issues to my knowledge, and people are praising his app because it is simple. Simple game, simple album stream. Make an app that you developed, not an app that corporation paid you to utilize. Jay-Z’s app download was basically a Samsung advertising campaign, that exploited the Galaxy user’s information.
Information about the “Magna Carta Holy Fail” was discovered at Search Engine Journal